White Paper on Pet Health Consumption in 2023
author: SHIJIAZHUANG YUESHANG PET PRODUCTS CO.,LTD
2023-03-15
- Development characteristics of the pet health industry: With the rise of the "cute pet economy" on the demand side, external policy support, capital preference and changes in the business model and service model of the pet industry caused by mobile Internet technology, after 30 years of development, the market's supply-side product and service capacity will continue to improve, and the pet health industry is developing towards online and offline integration.
- Consumer portraits: young people aged 21-30 in second-tier cities and above are the main force of pet health consumption; For most pet owners, pets are more like family members, can accompany themselves and add spice to life; With the formation of pet owners' healthy and scientific pet concept, they not only pursue a better material life for pets, but also pay more attention to their spiritual life and mental health.
- Pet nutrition and health care consumption demand: comprehensive nutrition products (such as pet sheep milk powder, nutrition cream, vitamins, etc.) are the main products in the current consumer categories, and the quarterly purchase frequency is 2-3 times; Nutrient content and edible health and safety are the main factors for product purchase; Professional pet nutrition and health care brands are more attractive to pet owners; Online channels and e-commerce platforms have more choices, while offline channels and pet hospitals are more popular; The main pain points of the product are complicated formula, many additives and difficult to store after opening; 0 Products that add artificial food attractants, increase trace elements and improve efficacy are more expected.
- Pet medical service consumption demand: With the increase of pet owners' attention to pet health, 86.5% of pet owners will take their pets for physical examination regularly. In addition to offline pet hospitals, online alternative channels are also relatively diverse. In addition, because online consultation is more time-saving, labor-saving and cost-effective, and the service is professional, nearly 60% of pet owners will choose online consultation. In the future, accelerating online and offline connectivity and providing online pet insurance payment services will promote the further development of online pet medical services.
- Pet medical equipment consumption demand: pet insect repellent and vaccine are necessary steps for pet rearing. Therefore, pet owners will often buy some drugs and medical equipment in case of emergency. In the selection of drugs and devices, quality, safety, convenience and effect experience are important factors to consider. E-commerce channels are convenient and fast, with many options and various promotional activities, and are commonly used by many pet owners.
- Future consumption trend of pet health: pet owners are increasingly aware of pet health, and the demand for pet medical care is increasing, which drives the development of pet economy and diversification of consumption; Pet nutrition and health care products are further subdivided, medical device brands are moving towards specialization, and online medical care will become an important supplement to offline pet health care services, helping pets grow healthily.
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